Here's why the Sonic Ring is superior to traditional upper-deck seating, according to Hansen:
- Improved Viewing Angles: The creation of the Sonic Rings and resulting ability to significantly increase steepness of the lower bowl, results in MARKEDLY improved sight lines for all seating categories
- Reduced stratification between seating levels: Creating a more vibrant, festive, and social experience in the upper levels and giving typically premium seating amenities to all of our fans
- Significant Flex Capacity: In addition to seating for over 2,000 patrons, the design of the Sonic Rings allows for significant incremental standing room capacity so we can “flex up” for the big game or “flex down” for more intimate events
- Increased Intimacy, Energy... and Noise: We believe that pushing the entirety of the seating bowl closer to the court and having 2,000-4,000 fans literally overhanging the game not only creates the most intimate venue in the NBA, but will also provide you with the opportunity to create the loudest, most energetic atmosphere in yet another pro sport—or better yet two!
- More Cost Effective and Sustainable Building: This introduction of the Sonic Rings and resulting compression of the seating bowl significantly reduces the roof spans — which makes for a more cost-effective and sustainable building
Hansen also showed off this video of the concept rendering of the new arena for the green and gold.
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